Over this weekend, I was at TiE Southern California’s annual event focused on promoting entrepreneurship. The event attracted well over 700 people on a Saturday, all readily paying the conference fee to learn from other entrepreneurs’ experience and to network with fellow attendees. The panel I participated in, “Selling and Marketing in the next decade”, was itself attended by over 200 people. It is indeed very encouraging to see the interest people have in entrepreneurship especially at a time when our country needs such aspiring entrepreneurs to help bring the economy back. Unlike similar events in Silicon Valley that I attend, the participants also came from diverse industries such as Hospitality and Entertainment besides just Information Technology. While the United States has several challenges on both economic and political fronts overseas, my optimism about its future and its place in the world is reaffirmed when I interact with such bright and ambitious people on a weekend afternoon.

As I sit down to write my first blog for Sierra Atlantic, I’m glad that I have pleasant things to share. The market is showing encouraging signs of recovery. The Sierra Atlantic brand is enjoying greater recognition worldwide. We won significant new accounts – in North America, Europe, and Asia. Our positions and revenue at current accounts is expanding. BankON, a straight-through transaction, won recognitions and customers right away. Strategically, we’re in a strong position to make acquisitions to strengthen our areas of focus or consolidate our positions. In the coming days, we’ll tell you more about our recent acquisition of Baytree Associates.

Since founding Sierra Atlantic in 1993, we built a strong foundation represented by our financial strength, our pool of talent that includes a world class management team, and a culture of innovation. One of the contributing factors to our stability is the deep relationships we have formed with our customers. A significant source of our revenue is from our lateral growth within accounts. We have focused on being an Oracle service provider of excellence to medium and large-sized companies in a few chosen sectors and, over the years, we have built a reputation for our expertise and the quality of our work in both IT services and outsourced product development.

Our fundamental, organic growth has always been strong and we built a culture and the processes that ensure the integration of the acquired companies into a whole. I believe it is very critical for a medium sized company to have a culture that encourages a strong sense of identity, ownership, and innovation. This is one of the traits that distinguish us from other outsourcing service providers and helps cultivate trusted relationships with our customers, partners, and within our company. This blog is another vehicle of communication that can help us in that effort and I’ll try to stay in touch with you through this.