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In recent year’s social media, likely more than anything else has significantly impacted most of our daily lives. It is hard to know sometimes how our life has changed until we stop for a moment and look at how different it is from ten or even five years ago. Envisioning the global conversation that has developed over the past few years because of tools like Facebook and Twitter might have been unimaginable for most people at the beginning of this decade. But social media communication tools have profoundly changed our lives and how we interact with one another and the world around us. Even it has an impact on the way we started spending our free time, there is a big influence of technique on our daily life. With the fact that we are seeing a trend where more and more people are moving away from traditional media and it’s creating vital challenge for companies and making them to think twice before dumping the usual amount of cash into traditional media marketing and advertising.

Common sense would tell you to take your message where the majority of the people are gathering and paying attention, which just happens to be Web 2.0(Shift in consumer habits: From expert driven content to User driven content) social mediums. The data is growing every single day. The number of connection points to the DATA is becoming increasingly available. Realizing what information is available about the business relationships becomes more critical as dollar value increases. Every dollar and every minute spend on marketing tactics is for one purpose: Business Growth!  Let me share this interesting quote from Tony Hsieh, Zappos CEO – “People relate to people, not companies”, Social media provides us an opportunity to humanize the brand and engage the companies with consumers at personal level, which can provide substantial results in long-term like decreased customer support costs, customer feedback management, good PR and marketing channel to engage with target market.  Social Media is for every company that genuinely wants to engage with their customers, it doesn’t matter whether you are fortune brand or Local restaurant. As Sandy Carter, Marketing Head at IBM quoted, “I think the primary difference here is not in big or small company. But the difference is in how close you are to your customers”. I personally find that it is very interesting and exciting “Net Space” to be in and also rewarding if used in the right manner.